Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry. Now it’s time to discover the other 102 steps that will get more organic traffic flowing to your website. Domain authority is a great way to measure your website’s SEO performance in a quantitative way. A domain authority score of 40 and above is generally considered good.

Social Media Marketing hard

AI-powered reputation management tools like Yext enable you to centralize all your customer reviews in one platform. These tools use natural language processing (NLP) to understand your customers’ sentiments about your business and offerings. Participate in relevant forums and online communities by sharing your expertise and responding to other users’ comments—doing so could lead to more visibility in search results. Plus, social media pages and posts can appear in search results. Which is especially useful if you syndicate content on platforms like LinkedIn. And because he promoted super valuable content to people who WANTED to cover it, Ash racked up tons of authority SEO Anomaly links from sites like Forbes, New York Times, Spotify, The Guardian, and more.

• This article dives deep into the realm of off-page SEO, shedding light on its importance and sharing actionable strategies to enhance your website’s visibility and authority.
• Different off-page activities require varying frequencies, with social media engagement needing daily attention while backlink audits might only require quarterly reviews.
• This way, you can naturally receive social mentions and customer reviews.
• Repurpose your content to boost the reach of your messages and your chances of earning a backlink.
• While different, both types of SEO are critical to growing your organic search visibility.

Can I Check a Competitor’s Website SEO?

You can still use exact-match anchor texts, but keep them to a minimum. That is the ultimate guarantee that links around your site will be created naturally. People choose to link back to your content because they have found it to be relevant and useful. A common mistake most bloggers make is that they put off off-page marketing until they make a “perfect” website (and they’re often scared because they think off-page is not white hat SEO). But hat moment never comes and they never start marketing their site, or they start too late when their competitors are already heavily entrenched. But instead of hiring a pro designer to create graphics for you (very costly), I suggest you learn to make them yourself.

Identify the topics, content types, and publishers that generate the most engagement. Build a dedicated contest entry page on your website with content for SEO to improve its rankings. I recommend a 30-day giveaway period to maintain user interest while still giving people enough time to enter. With your off-page SEO strategy, you won’t just be hoping to gain backlinks—you’ll aim for links from high-quality sites. When they share your content, it can drive traffic and enhance your website’s credibility. Identify broken links on relevant websites in your niche and offer your content as a replacement.

You can check the status of your internal linking with a free tool like Screaming Frog. Transcriptions and alt text are another great place to include your target keywords, and incorporating them can help make your site ADA-compliant. High-performing SEO campaigns contain both short and long-tail keywords — and the terms you choose to target will depend on your business and goals.